This Privacy Policy explains how 7abet, operated by Excite Ultra Media Ltd, collects, uses, stores, and protects your personal data when you use our web platform. These practices apply fully to all players residing in the United Kingdom. By creating an account and using our services, you agree to the handling of your information as described here.

What We Collect and Why

When you register an account, we collect the personal details you provide — such as your name, date of birth, email address, and contact information. This information is necessary to verify your identity, meet our obligations under applicable licensing requirements, and ensure that our platform is used only by eligible players. During transaction processing, we also collect financial data, including payment method details and transaction history. This is required to facilitate deposits and withdrawals accurately and to carry out fraud prevention checks. We do not collect more information than is reasonably necessary for these purposes.

We also gather technical data automatically as you interact with our platform. This includes session logs, browser type, device identifiers, and data collected through cookies. Cookies help us maintain the security and functionality of the site — for example, by keeping your session active and detecting unusual access patterns that may indicate unauthorised activity. You can manage cookie preferences through your browser settings, though doing so may affect certain site functions.

How We Protect and Share Your Data

We take the security of your personal information seriously. All data transmitted between your browser and our servers is protected using 256-bit SSL encryption. Your information is held on secure servers with restricted internal access, meaning only authorised personnel with a clear operational need may handle your data. We do not sell your personal information to third parties under any circumstances.

There are limited situations in which we may share your data with external parties. Payment gateways and identity verification services receive only the information required to process your transactions or confirm your identity. Where required by law or by a regulatory authority — such as the Anjouan Gaming Authority, under licence number ALSI-202601040-FI2 — we may be obligated to disclose certain data. In each case, we share only what is strictly necessary and expect all third parties to handle your information with equivalent care.

You have rights over the personal data we hold about you. You may request access to your information, ask us to correct any inaccuracies, or request the removal of your account data where no legal retention obligation applies. To exercise any of these rights, please contact our support team through the channels available on the platform. We will respond to your request within a reasonable timeframe.

We retain personal data for as long as your account remains active. Following account closure or a period of inactivity, we retain records only for as long as required to meet our legal and regulatory obligations. Once that retention period has passed, your data is securely deleted or anonymised.

If we make material changes to this Privacy Policy, we will notify you through the platform before those changes take effect. Continued use of the site following notification will constitute your acceptance of the updated terms. We encourage you to review this page periodically to stay informed about how we handle your data.